AS&E wanted to make a big impression when introducing the MINI Z—the first­ever handheld Z Backscatter Imaging system. We created a gamified RWD experience where users would search for hidden threat objects using a simulated scanner.

The site included a quiz component to educate the user about the capabilities of the product. User metrics and leads were captured and integrated with salesforce.

And it won FWA site of the Day, check it out: